ECD Introduces Custom Range Rover Classics

East Coast Defender (ECD) will ignite the demand for custom Land Rover Range Rover Classics (RRC) with its award-winning build expertise made famous by the company’s handcrafted Land Rover Defenders. Production of the first custom East Coast Defender RRC, “Project Alpha”, is underway and scheduled for completion in January 2018. All ECD Range Rover Classics will be hand built alongside the company’s Defenders at The Rover Dome in Kissimmee, Florida. East Coast Defender will begin accepting orders immediately for custom 1970-1996 Range Rover Classics.

“The Humble brothers and I decided that it was time to take the Range Rover Classic to the next level,” said Scott Wallace, East Coast Defender Co-Owner. “But, that meant we were going to have to make some immense changes to our production model. Fortunately, over the last three years we’ve been putting into place the business consistencies that would enable us to make this major leap forward with the RRC. We believe our custom models are something the market hungers for and more importantly, a vehicle that reflects the high standards to detail and quality that has become synonymous with the East Coast Defender brand. We won’t just do it good, we’ll do it great.”

East Coast Defender will serve as the pinnacle brand for custom, handcrafted RRCs. Using the same approach to hand build the RRCs as they do their award-winning Defenders, the build process begins with a client selecting the body style, drivetrain, wheels, tires, accessories, and exterior and interior colors of their custom RRC while working with ECD’s Lead Vehicle Designer. The ECD team then finds the foundation RRC vehicle and begins the build process by tearing it down to the bare chassis. Every project is then rebuilt, repainted, and reupholstered from the ground up and completely done in-house.

Custom options will include two LS-based engines, including the LS3 V-8 (430 horsepower) or LC9 (330 horsepower) paired to either an automatic or manual GM transmission, as well as ten exterior and five interior color options, along with premium leather and stitch offerings. The dashboard and console will also be upgraded to include modern technology such as WiFi connectivity and wireless phone charging.

“Our custom RRCs will be the kind of vehicle that is suited for practically anything,” said Tom Humble, East Coast Defender Co-owner. “Our clients will take the same design journey that they would with our Defenders. After touring our Design Studio at the Rover Dome or in Malibu, we’ll create digital renderings and mock ups that feature all the options selected. There really is no limit to how we can transform the RRC into an SUV that supersedes everything currently being built.”

Project Alpha will be built on a ‘95 long wheel base model that features the soft dash. This particular version was a favorite for many owners when it was first introduced. Production of the prototype vehicle began earlier this month and is scheduled for completion January 2018; it will be unveiled at East Coast Defender’s new West Coast Design studio in Malibu, California. ECD’s goal with each RRC custom build is to keep the heritage of the vehicle intact.

“Our custom RRC will bring the car to the 21st Century, without sacrificing its classic heritage and originality,” said Elliot Humble, East Coast Defender Co-owner. “We’ll make it feel much more premium by focusing on some key design elements. For example, we’ll keep the original seats, but completely rebuild them with premium leather, stitching and trim appointments. We’ll also rebuild the entire center console and integrate the latest audio and mobile technology creating a luxury treatment that is both modern and practical for everyday use. There will simply be nothing comparable on the market.”

About East Coast Defender
Headquartered in Kissimmee, Florida, East Coast Defender (ECD) is an award-winning builder of premium Land Rover Defenders and Range Rover Classics. The company was founded in 2013 by three self-prescribed “British petrol heads,” brothers Tom and Elliot Humble, and Scott Wallace. Today, ECD is known for its commitment to perfection, dedication to build quality and ability to maintain the heritage of their vehicles while bringing them up to 21st Century luxury. ECD is home to 36 full-time employees in its 21,000 square-foot manufacturing facility in Florida, known as the Rover Dome, and its West Coast Design Studio in Malibu, California.

East Coast Defender Delivers Luxury SUV Performance Excitement with Projects Ironhorse and Punisher

KISSIMMEE, FLA. – Aug 9, 2017– East Coast Defender is throttling up the excitement for award-winning custom Defenders with the announcement of two new builds, “Project Ironhorse” and “Project Punisher”. Both SUVs represent the ultimate in hand-crafted custom Defender builds that extend beyond off-road capabilities into luxury performance. The two new Defenders were completed at the Rover Dome, East Coast Defender’s national headquarters located in Kissimmee, Florida.

“Our ability to meet the growing demand for hand-crafted, custom Defenders is unmatched,” said Scott Wallace, East Coast Defender Co-Owner. “Our turn-key build process, as well as our attention to every detail sets us apart. From our on-site upholstery workshop where leather upholstery is hand-stitched to the exact specs of each client, to our in-house paint shop and drivetrain bays, literally every component of each Defender is assembled by a skilled craftsman here at the Rover Dome. Projects Ironhorse and Punisher equally illustrate our attention to detail.”

“Project Ironhorse” represents an ECD Heritage build that is a true throwback to the original. It has been rebuilt to stay as close to the original specifications, which includes a 4.6L Land Rover V8 that traces its roots back to the original Defenders. It remains true to an “old school” body style with a classic ROW dashboard and interior that sports the latest technology, including a touchscreen infotainment system and wireless charging. The heated, black leather seats combined with the diamond stitched headliner and wrapped dashboard create a luxury driving experience unlike any custom Defender on the road.

“Each custom Defender that rolls out of the Rover Dome is the ultimate in custom SUV workmanship,” said Tom Humble, East Coast Defender Co-owner. “What separates our team from other custom builders is our relentless pursuit of improving our workmanship and materials. Each Defender we build represents a new approach or material that furthers our place as the leader of custom Defender builds. Projects Ironhorse and Punisher are simply the latest in the evolution of our best-in-class standards.”

Equally as impressive as Ironhorse, Project Punisher retains its Defender heritage but is considered an ECD Custom build, being upgraded with a Puma dashboard and the latest in horsepower and refinement. Powered by a GM LC9 V8 engine, the Punisher is capable of taking on the worst of off-road conditions, yet still at home on the open highway. 18-inch black Sawtooth wheels shod with BF Goodrich All-Terrain TA K02 tires, combined with the full external roll cage and LED spot lamps give the Punisher an aggressive road presence.

“We’ve not only created a custom, luxury SUV, but a luxury client experience along with it,” said Elliot Humble, East Coast Defender Co-owner. “Every client who works with our team will find that the vehicle design process is as rewarding as driving away in their new Defender. From the initial consultation in our Design Studio, to the constant communication we provide during their build process, it’s safe to say that we’ve created a world-class experience that is unrivaled in our market.”

Project Ironhorse specs include:


  • 4.6L Land Rover V8 engine
  • Four-speed ZF automatic transmission
  • Stainless steel brake and fuel lines
  • Stainless steel Borla Exhaust

Interior and Convenience

  • Velocity Black Classic Instruments gauges
  • Kenwood touchscreen infotainment system with backup camera, GPS, and Apple CarPlay/Android Auto and wifi
  • Wireless charging
  • Heated Land Rover seats in black leather with diamond stitched accents
  • Diamond stitched headliner and wrapped dashboard
  • LED lighting throughout
  • Factory tinted Masai windows
  • Woodgrain steering wheel by NRG Innovations
  • Ravelco security system with remote locking
  • Four inward facing rear jump seats

Exterior and Styling

  • Sawtooth wheels with BFGoodrich All-Terrain T/A K02 tires
  • Full roof rack with LED spot lamps
  • Stainless steel door trims

Project Punisher specs include:


  • 5.3L, 326 horsepower Chevrolet LC9 V8 engine
  • Six-speed automatic transmission
  • Drivetrain has a 2-year/50,000 mile warranty from GM
  • Ron Davis Radiator
  • Stainless steel Borla Exhaust

Interior and Convenience

  • Heated Black leather Corbeau seats with diamond and perforated inserts with white accent stitching and Punisher logos
  • Upgraded to the Puma dashboard
  • Kenwood infotainment center with apple car play, Android auto, GPS, WiFi, backup camera and Morel speakers with subwoofer
  • Momo steering wheel
  • Classic Instruments Moal Bomber gauges
  • Puma middle row seats
  • 2 forward facing rearseats in the cargo area for total seating of 7 people
  • Tinted Masai windows
  • Backup camera

Exterior and Styling

  • Full brushguard with a Warn winch
  • LED lighting all around
  • Checkerplate on the wingtops, sills, and rear ¼ panels
  • Traditional side steps
  • 18-inchSawtooth wheels with BF Goodrich All-terrain TA K02 tires
  • NAS rear step bumper
  • Galvanized chassis
  • Full external roll cage with LED spot lamps and rear LED work light

East Coast Defender was founded by three self-prescribed “British petrol heads,” brothers Tom and Elliot Humble, and Scott Wallace. Growing up in England, near the famous Lode Lane factory where the Defenders were produced, the three found themselves surrounded by Defenders throughout their childhood. East Coast Defender officially opened its facility in 2013 and has been building the world’s most celebrated, handcrafted Defenders since that time. Today, the company is based in Kissimmee, Florida, where every ECD custom Defender SUV is built by hand in the company’s 21,000 sq. ft. manufacturing facility, called the Rover Dome.

Visit for more information and to learn how to own a handcrafted, custom engineered Defender.

About East Coast Defender
Located in Kissimmee,Florida, East Coast Defender is an award-winning builder of premium Land Rover Defenders. With over 25 years of Land Rover Defender building experience, ECDhas earned a reputation for its commitment to perfection, its dedication to build quality and its ability to maintain the heritage of the Defender while modernizing it for clients. East Coast Defender has grown tremendously and has expanded the term “luxury vehicle” to “all-terrain multi-functional luxury vehicle.” East Coast Defender currently has over 30 full-time employees in its 21,000 square-foot facility. For more information, please visit or call (407) 483-4825.
Media Contact:
Aaron Cook at TimePiece PR
(214) 520-3430 or
High-Res Images
Photo Credit: Nathan Deremer/Ryan Merrill/East Coast Defender

Stunning Defender for Soccer Superstar Couple

East Coast Defender Creates Stunning Dual-color Land Rover for Soccer Superstar Couple Servando Carrasco and Alex Morgan

The latest creation from East Coast Defender (ECD), the award-winning builder of premium Land Rover Defenders, is a tasteful dual-color D90. It was built to be an ultimate daily driver for professional Major Soccer League player Servando Carrasco and his Olympic soccer star wife, gold medalist Alex Morgan. Carrasco and Morgan had a hand in selecting every detail of their new ECD D90. The vehicle was named “Project 13” in homage to Morgan’s jersey number.

Carrasco and Morgan were fans of the Defender 90’s classic styling. “I’ve always liked the design and classic look of the Land Rover Defenders, but it wasn’t until I went to the shop that I fell in love with these awesome trucks,” Carrasco explains. He visited East Coast Defender’s “Rover Dome” about a year ago to investigate the possibilities. “Getting to see previous projects in person and handpicking every detail of Project 13 with the East Coast Defender team has been a really cool experience,” Carrasco says.

Carrasco’s and Morgan’s D90 received premium performance and bespoke styling befitting their pro-athlete status. “The truck is great, it’s unreal,” says Carrasco. “Such a smooth ride.” ECD handled all aspects of the build in-house at its 21,000 square-foot facility.

The base vehicle was a soft-top-equipped Defender 90, procured from a family in Indiana who followed the build online. Once the D90 arrived at the “Rover Dome,” ECD’s 29-person crew began the frame-up rebuild while Carrasco finalized his options and upgrades.

Like all ECD ground-up builds, the donor D90 was completely disassembled. The frame was meticulously cleaned and inspected, then ECD gaIvanizes the chassis to prevent corrosion. Next, the D90 was re-built to order over the course of about nine months — about 2,000 labor hours when into the build.

The first priority for ECD was replacing the 1960s-designed Rover engine with a 326-horsepower GM LC9 5.3L V-8 engine. This engine is backed by a 2-year/50,000-mile warranty. It represents a quantum leap in power and reliability over the original-equipment 3.9L Rover V-8.

ECD upgrades its vehicles to automatic transmissions to improve daily drivability (unless the customer specifically requests a manual transmission). In this case, the crate V-8 is paired to a GM 6L80E 6-speed automatic. Next on the list was an 18-inch tire/wheel package: Boost alloys inside LT285/65R18 BFGoodrich Radial All-Terrain KO2 tires. To stop the larger tires, ECD upgraded the D90’s brakes with high-performance rotors and calipers.

For the exterior, Carrasco and Morgan wanted to combine modern accessories with a retro flavor. They chose a heritage 1980s’ Land Rover color palette: Keswick Green with a black top. The top visually ties in to the D90’s bolt-on accessories. These include a Zunsport grille with KBX light surrounds and fender spats/vents, a Masai roof rack on an exo-cage, rocker guards, running boards and off-road bumpers.

Original-equipment British electrics are legendary for all the wrong reasons, so ECD guts the wiring on its ground-up builds. Carrasco and Morgan opted to go high-tech. The premium infotainment system is an Alpine touch-screen unit with Bluetooth and Apple Car Play compatibility as well as GPS and a back-up camera. The sound system is bolstered by an array of speakers and a booming subwoofer, mounted behind the custom console. Other upgrades include legible, dependable instrumentation: Classic Instruments Moal Bomber gauges.

Driver experience for the soccer stars was improved with a Momo steering wheel. The couple chose to retain the factory Rover seats. However, they selected black leather for a refresh by ECD’s in-house upholsterers.

All told, this Defender represents the current culmination of ECD founders Tom and Elliot Humbles’ more than 25 years of Land Rover expertise.

For additional information or to begin the custom Defender build process in time for 2017 delivery, please visit East Coast Defender at or call (407) 483-4825.

East Coast Defender Featured on CNBC’s Secret Lives of the Super Rich

Land Rover Defender for Sale

On the evening of February 23rd, we made our debut on CNBC’s Secret Lives of the Super Rich. Launched in 2013, the program takes viewers into the lifestyles of the ultra-wealthy and into homes that usually only the richest are able to witness. Secret Lives of the Super Rich is hosted by Robert Frank, an expert on wealth in America who joined CNBC in 2012. He is also a best-selling author and an award-winning journalist.


On the episode, our team invites viewers into our sprawling 21,000 square foot facility. One of our founders, Scott, explained how our Defenders are uniquely custom. Two of our favorite builds were highlighted.


Project Beast

Crafted with a growling Chevrolet LS3 with 430 horsepower, Project Beast is ready for anything. The sleek exterior is matched by the hand-crafted upholstery and Puma dashboard found inside.


Project XIII

This $200,000 project for Kevin Plank was featured just as it was getting started. The end product was phenomenal and features a Chevrolet LS3 powering this truck fitted with all digital gauges, an electronic push button shifter, and a premium, 15-speaker sound system with touch screen navigation.


Check out ECD and the satisfying sound of the LS3 for yourself.

For more information about our work featured on Secret Lives of the Super Rich, contact us today.

Truck Trends, Jason Gonderman visits East Coast Defender

Land Rover Defender for Sale in USA

A few weeks ago we flew Jason Gonderman of Truck Trend out for a tour and test drive of our facility, aka The Rover Dome. After finding out that Jason had never ridden in a Defender before (as if we weren’t already going to take him out for a test drive in our LS3 D90), we made sure to give him a taste of the Defender lifestyle in our Project Venice. Here’s a bit of what Jason had to say about his test ride:


“All of the Defenders were fun and easy to drive… They aren’t super quiet, especially with the soft-top, and aren’t ultra refined like a Rover of today, but that’s not what Defender buyers are looking for anyway. The factory Rover V-8 won’t win any races, but the nostalgia makes it fun to tootle around in. If winning races is something that you’d like to do, the Defender 90 with the LS3 and four-speed transmission is the ticket. This one felt like a rocket ship, with quick acceleration and crisp shifts. Most refined of the bunch was the LS3 and six-speed combination. This combination retains all of the LS3’s potency but combines it with an extremely smooth shifting transmission.” – Jason Gonderman, Truck Trend


Bingo Jason! Only a few laps around the local area and Jason has already picked up on the culture of the Defender, fun, easy to drive, not always quiet but we agree – the nostalgia is what makes it fun. Plus, our latest use of the LS3 and 6 speed auto transmission as Jason mentioned has proven to give the most satisfying of purrs upon start up and while driving, depending on the exhaust attached of course.

Read what else Jason discovered from East Coast Defender: Here


Ready to get started on your own custom land Rover Defender? Email us at or call (407) 483-4825.

stupidDOPE Features East Coast Defender’s Project Alpine

Land Rover Defender 110 for sale

stupidDOPE features lifestyle news and trends surrounding everything from music to culture and fashion. After featuring our Project Alpine, founder Shane Breen even submitted his own custom configuration on our website. Here’s a snippet of the article they wrote:


Who doesn’t appreciate a clean, custom ride? We’ve seen more than a handful already this year, and today we get a look at another sleek custom. This time around we get our first look at The Land Rover Project Alpine by East Coast Defenders. This impressive and rather eye-catching ride is a fully located Land Rover Defender 110, boasting a 3.9L Rover V8 with some unique features along the way. The ride is equipped with a sleek white color scheme, sitting on top of 18″ wheels.

Read more on Alpine on the stupidDOPE website here.

East Coast Defender’s Build Your Beast Featured on Yahoo News and Bold Ride

Land Rover Defender 110 for sale

East Coast Defender has started accepting applications for our most exclusive and innovative build yet, Project Beast. With only 5 applicants being accepted, the process of being chosen depends on an individual’s answers to the application questions. Read more on our Build Your Beast campaign from the point of view of Bold Ride which was featured on Yahoo News.