Build Process: Body Assembly & Electronics

buildprocess2Body assembly and electronic installation can be common when done to every other car, especially when they are robotically assembled in a factory, but we take these components to the highest levels of quality and craftsmanship by building everything completely by hand. These Land Rover Defenders for sale, built entirely from the chassis up, require an inordinate amount of attention and care in order to deliver a luxury truck of epic proportions. After tear down, fab up, paint, and drivetrain installation, next comes the body assembly and our custom installed electronics. Getting this part right is an absolute must.

Body Assembly

Body assembly follows paint and drivetrain installation. After pieces of the build are painted to the owners exact specifications, they are assembled with the utmost of care in order to not ruin the hard work that has already been put into the build. All body panels and doors are fit and measured to the millimeter ensuring a proper gap and flawless fit and finish. After the drivetrain is dropped in and the painted body is assembled, we’ve got the shell and bones of the build established, but from there, the electronics bring it all to life.


The electrical systems we put into these Land Rover Defenders can be very complex and can range from studio-grade sound systems to Wi-Fi hotspots ECD_2587and communications accessible from every seat in the truck. At this point, our clients have many choices to make regarding which products will be most practical for them. Electronics also include things like adding power windows and door locks, all of which must be carefully set and routed to the driver’s command center. Establishing this level of electronic excellence in a Defender that could be decades old takes lots of skill and precisions. The electronics build process also includes some aspects you might not think of:


  • Full drivetrain inspection and a sign-off from our quality control manager prior to these steps ensuring we’re ready to proceed. Each drivetrain is wired into the engine harness, and each job is done custom to ensure a perfect fit and to accommodate the engine type.
  • Body harnesses down the center of the vehicle hold and power everything from window controls to air-conditioning units and custom gauges.
  • New wiring must also be installed for the horn, lights, windshield wipers, locks, and any additional accessories.
  • Dashboard components are vital for the whole system, so these are installed and checked very thoroughly.
  • Finally, we install a custom infotainment system you may be looking to add to your specifications. They may not have had fully integrated sound systems and LED lighting when Defenders first roamed the English countryside in the mid 20th century, but they sure do now. Installing the popular Puma dash as a standard option at East Coast Defender take these builds to the next level.

Everything described in our body and electronics assembly can be customized to your tastes and aspirations. We build our Land Rover Defenders for sale from the ground up, and our clients drive these vehicles into the 21st century. Contact us today at 407-483-4825 or e-mail us at for more information on how you can get behind the wheel of your own custom Land Rover Defender from East Coast Defender.

Make Sure They Don’t Forget Your Name

What separates a Land Rover Defender built in the US by ECD from any other? Quality, for one, and that quality is completely synonymous with the brand of East Coast Defender. Another thing that separates us from the competition is our ability to innovate and create unique custom trucks. Our Defenders speak to a part of your identity and can be customized to stand out above a crowd.

ECD2These luxury cars are a mission-statement to your own personal brand. And, to that effect, we can customize your build so that it is not only unlike any other truck on the road, but any other truck that even we have built.

There are a number of ways this personalization and customization can take place, and when getting a build from East Coast Defender, it behooves you to look into them all. We’ll ensure that the valet doesn’t really need a ticket after parking your truck.

Name Personalization

With our custom, on-site craftsmen, we create hand-stitched leather interiors that can be inscribed with your insignia, initials, company, anything! If you have colors or emblems that are just “you,” we can integrate them into the interior design of your build. Whether someone is entering or leaving the vehicle, chances are they won’t be forgetting the experience, and you, for quite a while. From monogrammed initials on headrests to dash panels that are retrofitted for your eye, no detail is insignificant. We create a truck that is as linked to you as your very signature.

Custom Accessories

An East Coast Defender build is a project designed exclusively for you. From its codename in the build bay (like Project 13, created for Servando Carrasco, Orlando City Midfielder, and his wife Alex JCS5707Morgan) to the custom inspection plaque placed on the vehicle at the culmination of its build, every feature routes back to our clients in some way. Truck-based accessories like snorkels, roof-mounted LED lights, custom wheels, and built-in fishing rod holders add a uniqueness and individuality to every build.

Exceptional personalization and bespoke builds are the very identity of East Coast Defender. These are completely custom-made Land Rover Defender’s built in the US specifically for you. No other matters are considered during planning and construction other than what the client wants to project with these iconic luxury trucks. If you’re not content with purchasing a vehicle that matches your neighbors production line-built daily driver, contact us 407-483-4825 or e-mail us at

Project “Outdoorsman” Showcase

East Coast Defender Project “Outdoorsman” Combines Land Rover Heritage and Modern Twists

East Coast Defender (ECD), North America’s premier source for award-winning Land Rover Defenders, recently delivered its latest creation: The Outdoorsman Defender 90.

The truck was built for an enthusiastic angler. As a result, two of ECD’s top priorities were integrating a custom fly-fishing rod holder into the cargo area and a fold-down filet table into the rear door.

From there, ECD worked with the Rover’s owner on the overall appearance. Instead of going with the traditional Rover two-tone paint, the decision was made to execute the modern monochromatic luxury look in a very traditional color: British Racing Green. Stance was kept stock: The Outdoorsman retains factory ride height and sits perched on 18-inch black Sawtooth Wheels. The performance tires chosen for this build are LT265/75R18 BFGoodrich Radial All-Terrain KO2s.
Tasteful and functional accessories were added to the exterior. Most noticeable is the G4 Expedition roof rack with ladder. A genuine Land Rover rear LED work light is mounted to it. Body protection is provided by traditional side sliders/step boards and black-checker rocker-panel plates. The Outdoorsman also has an aftermarket grilleguard. LED headlights in vented KBX surrounds complete the exterior upgrades.

On the interior, ECD specializes in retrofitting the factory Puma dashboard introduced in the 2007 model year to older Defenders. In The Outdoorsman’s case, ECD replaced the factory Puma leather with British Racing Green leather in their in-house upholstery shop. ECD’s upholsterers also recovered the factory seats in custom perforated black leather with a quilted stitching pattern. Green piping on the seats’ seams visually ties into the dashboard.

Comfort and convenience additions start with air conditioning, power windows and remote entry with an alarm system. To enhance driver feel, a Momo Competition steering wheel was added. Electronics were upgraded with a premium Alpine head unit, Bluetooth audio, GPS navigation, DVD player and in-vehicle WiFi. LED lighting was used throughout. Auto-dimming puddle lights are one example of ECD’s attention to detail.

The Outdoorsman’s powertrain was also modernized. Although ECD will refresh the 1960s-rooted Rover/Buick 3.9L V-8 on customers’ request, the company specializes in (and highly recommends) upgrading to a modern GM crate V-8. More powerful and efficient than the Rover powerplant, the GM engines are backed by a 2-year/50,000-mile warranty.

This D90 received a 6.2L LS3 V-8, rated at 430 horsepower. The LS3 is backed by a 4L80E automatic transmission, with push-button shift. In conjunction with the powertrain swap, ECD upgraded the fuel and brake lines to stainless steel. A custom Alisport radiator was installed to keep the high-output LS3 running at peak performance temperatures.

For the exhaust, ECD chose a stainless-steel Borla system to deliver a perfect tone when paired with the LS3. Other upgrades include EBC performance brakes for ultimate stopping power.

The Outdoorsman is the latest custom Defender to emerge from ECD’s 21,000 square-foot “Rover Dome” headquarters near Orlando, Florida. For more information, please contact East Cost Defender, (407) 483-4825.