East Coast Defender Featured on CNBC’s Secret Lives of the Super Rich

Land Rover Defender for Sale

On the evening of February 23rd, we made our debut on CNBC’s Secret Lives of the Super Rich. Launched in 2013, the program takes viewers into the lifestyles of the ultra-wealthy and into homes that usually only the richest are able to witness. Secret Lives of the Super Rich is hosted by Robert Frank, an expert on wealth in America who joined CNBC in 2012. He is also a best-selling author and an award-winning journalist.


On the episode, our team invites viewers into our sprawling 21,000 square foot facility. One of our founders, Scott, explained how our Defenders are uniquely custom. Two of our favorite builds were highlighted.


Project Beast

Crafted with a growling Chevrolet LS3 with 430 horsepower, Project Beast is ready for anything. The sleek exterior is matched by the hand-crafted upholstery and Puma dashboard found inside.


Project XIII

This $200,000 project for Kevin Plank was featured just as it was getting started. The end product was phenomenal and features a Chevrolet LS3 powering this truck fitted with all digital gauges, an electronic push button shifter, and a premium, 15-speaker sound system with touch screen navigation.


Check out ECD and the satisfying sound of the LS3 for yourself.

For more information about our work featured on Secret Lives of the Super Rich, contact us today.